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<p>hen you land on a sample web page or open an email template and see content beginning with "lorem ipsum," the page creator placed that apparent gibberish there on purpose.</p>
<p>Page layouts look better with something in each section. Web page designers, content writers, and layout artists use lorem ipsum, also known as<a href="https://mailchimp.com/resources/how-to-design-a-beautiful-website/"> placeholder copy</a>, to distinguish which areas on a page will hold advertisements, editorials, and filler before the final written content and<a href="https://mailchimp.com/resources/how-to-design-a-beautiful-website/"> website designs</a> receive client approval.</p>
<p>Fun Lorem Ipsum text may appear in any size and font to simulate everything you create for your campaigns.</p>
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<p><img alt="Placeholder text origins" src="https://mailchimp.com/ctf/images/yzco4xsimv0y/3xHe6yKbIbpKRqzeiyF62x/63f292814945203066a90bea4b174cfb/16_-_What_is_lorem_ipsum_and_when_did_publishers_begin_using_it-01.png?w=580&q=70" style="height:100%; width:100%" /></p>
<p>Lorem ipsum is placeholder text used in design to show how a layout will look before the real content is added.</p>
<h2>What is lorem ipsum, and when did publishers begin using it?</h2>
<p>The standard lorem ipsum passage has been a printer's friend for centuries. Like stock photos today, it served as a placeholder for actual content. The original text comes from Cicero's philosophical work "De Finibus Bonorum et Malorum," written in 45 BC.</p>
<p>The use of the<a href="https://fedtechmagazine.com/article/2021/06/history-lorem-ipsum"> lorem ipsum passage dates back to the 1500s</a>. When printing presses required painstaking hand-setting of type, workers needed something to show clients how their pages would look. To save time, they turned to Cicero's words, creating sample books filled with preset paragraphs.</p>
<p>However, it wasn't until the<a href="https://www.britannica.com/topic/Lorem-ipsum"> 1960s</a> that the passage became common when Letraset revolutionized the advertising industry with its transfer sheets. These innovative sheets allowed designers to apply pre-printed lorem ipsum text in various fonts and formats directly onto their mockups and prototypes.</p>
